Easy To ConsumeĪs I mentioned earlier, you have a very small window through which to grab your audience’s attention. A GIF allows your audience to consume your brand content more easily. The more interesting and eye-catching your information is, the more likely they are to take a moment out of their own busy day and give you a second of their time. Furthermore, it increases your audience’s retention. The majority of people only remember 20% of what they read, so it makes sense to give them something they can quickly snap up and remember. GIFs aren’t a new phenomenon. They’ve been around since the early days of the internet, and their popularity has surged in recent years. Although they’re popular with younger generations like millennials and Gen Z-ers, even older audiences are learning to communicate via GIF, making them the perfect cross-generational tool for both internal and external marketing efforts. Some devotees of the written word will tell you that a GIF cannot convey a message as accurately as text can. And in some cases, that’s true. By and large, GIFs are typically reserved for lighter material, not a serious piece of editorial. But if a picture is worth a thousand words, then a well-placed GIF might as well be like winning the word lottery. And as we move more and more of our lives into a virtual space, it would only make sense that we learn to communicate more effectively while doing so.Īs writers and marketing professionals, it’s our job to convey information as quickly and as effectively as possible. We have a fraction of a second to acquire and keep our audience’s attention. And much like the T-Rex in Jurassic Park, a viewer’s vision is often based on movement. Perhaps not a video, but just a few seconds of something eye-catching can be more than enough to make your audience stop and engage your brand in a meaningful way. With the advent of the internet, knowledge is gathered and obtained at lightning-fast speeds. Regardless of how you are communicating, your goal is the same: to disseminate information and keep the reader’s attention long enough for them to absorb the information. Later, cultures began to cultivate written languages, which existed mostly in the form of pictures or hieroglyphics. And even now, countries like Japan and China use characters that can denote entire concepts with the few strokes of a pen.
#Talk to you later gif how to#
Now, before you put on your rocket pack and abandon this post, hear me out. Prehistoric man used cave paintings to record history and culture. They left messages for those who would come later, explaining how to perform a task, or warning them of some threat that they themselves faced. And they did this with remarkable skill. Cave paintings helped to fill in some critical gaps and even helped us pinpoint the existence of one species with another. The GIF can be a powerful tool in your marketing strategy if you know how to use it. Ladies and gentlemen, I give you: The GIF.
#Talk to you later gif full#
There are roughly 6,500 different spoken languages in the world, and those don’t include sign language, body language, or any other form of communication. We’ve sent letters and postcards. We’ve made telephone calls. We’ve recorded videos and sent texts and emails! The list goes on and on.īut there’s one particular form of communication that has come full circle. As humans, we’ve learned to communicate in a staggering number of ways.
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